Privacy policy

This Privacy Policy explains how we collect and process your personal data.

The MAIRIK website and any other means of collecting personal data are controlled by Maison Mairik LLC (registration number 264.110.932935, tax code 00159432), Yerevan 0051, Armenia, referred to as ‘we’, ‘us’ or ‘our’ throughout this Privacy Policy. We are the primary data controller for the purposes of this website.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms here. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes to this Privacy Policy, and the reasons for them, by email.

Scope

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any MAIRIK web or mobile view where this Privacy Policy appears.

By navigating to a MAIRIK website or mobile view, by transacting and by registering an account, you agree to the terms of this Privacy Policy.

Maison Mairik LLC is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

Collection and cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to a MAIRIK web or mobile view, by transacting, by registering an account, by participating in promotional activity and by otherwise interacting with us.

The personal information we collect includes the following: device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geolocation information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses and your web log information.

We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our services, within our advertising or email content.

Cookies are text files stored on your computer when you visit web pages.

To make full use of the online shopping and personalised features on MAIRIK, your computer, tablet or mobile phone will need to accept cookies, as we can only provide certain personalised features of this website by using them.

First-party cookies are cookies that MAIRIK sets. We use them to keep track of what you have in your basket and to remember you when you return to our site.

Use

We use the personal information we collect to provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide customer service, provide personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you, where your contact details and transactional information are processed.

We use and retain your personal information to provide, improve and personalise our service to:

  • offer you site content that includes items and services you may like, and keep track of your basket
  • customise, measure and improve our services
  • hold views between web and mobile sites, deep linking and device linking
  • provide other services you request, as described when we collect the information, such as participation in competitions

Where we have the right to do so, we use and retain your personal information to personalise communications and to contact you by email, telephone, social media, text message or post to inform you of account activity, delivery and marketing-related activity.

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This involves machine-learning-based statistical analysis that identifies buying patterns.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges us to retain personal data for a specific minimum period, we retain it for at least that period. When we determine the maximum retention period for any personal data, we do so with regard to our legitimate interests in retaining it. When it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.

Disclosure and security

We may disclose your personal information to legal entities within the MAIRIK group of undertakings and to authorised third parties. We do not disclose your personal information to third parties for marketing purposes.

We may disclose your personal information to authorised third-party service providers who help us provide our services, such as:

  • payment providers, to facilitate purchases
  • fulfilment providers, to facilitate order management, packaging and delivery
  • marketing and advertising providers, to personalise your experience

Where legally compelling grounds exist, we may also disclose your personal information to government and law enforcement agencies, and otherwise in the defence of legal claims.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration, and we minimise the personal information we disclose to what is directly relevant and necessary for the specified purpose. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes, and only permit them to process it for specified purposes and in accordance with our instructions.

If we were acquired by another company, we may share information with them, and we will require that company to agree to follow this Privacy Policy with respect to your personal information.

Contact

Maison Mairik LLC, Yerevan 0051, Armenia
Phone: +374 91 56 80 18
Email: info@mairik.com